As a physician, I know the value of time both in my career and in travel. When I visit a new city, I want to stay somewhere that makes exploring easy, offers great food, and lets me recharge. Seoul is a vibrant city, but choosing the best area to stay in Seoul can make or break your experience. Whether you want luxury in Gangnam, culture in Insadong, or nightlife in Itaewon, picking the right neighborhood is key to a worthy trip in Seoul. Here’s my take on the best spots to stay, based on what you want from your trip.

Myeongdong: Bustling and Convenient

If shopping is your therapy, Myeongdong is your dream spot. The streets are packed with stores and food stalls, and you can’t walk five feet without someone offering you a free skincare sample (not a bad deal, honestly). I remember when I walked through Myeongdong and within minutes, I had a bag full of free sheet masks and a skewer of tteokbokki in hand. The energy is unreal, and if you love trying new foods, this place is a dream. Plus, landmarks like N Seoul Tower and Namdaemun Market are right around the corner.

It’s also a hub for medical tourism, so you’ll find plenty of clinics and hospitals nearby. Hotels range from budget-friendly to high-end, meaning you can splurge or save depending on your mood.

Gangnam: Stylish and Modern

Gangnam isn’t just a catchy song because it’s the place to be if you love luxury and sleek city vibes. High-end shopping malls, rooftop bars, and some of the best restaurants in Seoul make this area stand out. Expect high-end hotels with all the perks, from rooftop pools to spas where you can unwind after a long day of exploring.

It’s also home to top hospitals and medical centers, so if you’re curious about Korea’s cutting-edge medical scene, this is the place to be. A friend of mine, also a physician, visited a medical spa here and was blown away by the technology. She said the level of detail in their skin analysis put anything back home to shame. So if cutting-edge healthcare fascinates you, Gangnam is a must-see.

Hongdae: Young and Artsy

Hongdae is where Seoul’s creative energy thrives. Think indie music, street performers, and cozy cafes filled with students sketching in notebooks. It’s a fun, laid-back place with a youthful vibe.

Because it’s close to major universities, you’ll also find some well-respected teaching hospitals in the area. Hotels and guesthouses here are usually budget-friendly, making it a great choice if you’d rather spend your money on experiences instead of fancy accommodations.

Insadong: Traditional and Cultural

If you love history and old-world charm, the best area to stay in Seoul for that interest is Insadong. The narrow streets are lined with tea houses, art galleries, and shops selling beautiful handmade crafts. It’s also within walking distance of Gyeongbokgung Palace and Jogyesa Temple, perfect for soaking in Seoul’s past.

This is also a great place to explore traditional Korean medicine, with several specialized clinics in the area. And if you want to step back in time, consider staying in a Hanok – a traditional Korean house with wooden beams and courtyard gardens.

Itaewon: Global and Lively

Itaewon is Seoul’s melting pot, and you’ll hear just about every language spoken here. It’s packed with international restaurants, lively bars, and plenty of late-night energy. Itaewon is where I met travelers from all over the world just by sitting at a bar. One night, I ended up having drinks with a group of strangers including an expat teacher, a backpacker, and a Korean-American visiting family. That’s the magic of this neighborhood. If you love meeting new people and trying foods from around the world, this is your spot.

The area is also known for its foreigner-friendly clinics and English-speaking doctors, making it an easy, stress-free place to stay as a healthcare worker. Accommodations range from big-name hotels to smaller boutique stays, so you have plenty of choices.

Bottom Line

Every part of Seoul has its own charm. If you want non-stop shopping and food, Myeongdong is a no-brainer. Gangnam is sleek and upscale. Hongdae is young and full of personality. Insadong is a dream for history lovers. Itaewon is the go-to for an international experience.

Think about what kind of trip you want: fast-paced, relaxed, cultural, or social? No matter where you land on that spectrum you’ll find the best area to stay in Seoul that is best for your next YOLO trip.